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The 6 Types of Socialmedia marketing:

1. Social media advertising
2. Social Media Engagement
3. Content marketing
4. Content curation
5. Branding on social media channels
6. Social media customer service

"Social media marketing," or "SMM," is a relatively new term that many small and large businesses have been turning to in recent years to increase their online presence.

: Social Media Marketing Examples. Social media marketing is fast becoming the most important tool for businesses. In fact, according to a recent study published in The New York Times, 79% of Americans are online daily. That number is expected to rise to 88% by 2019. The internet is used by as many as 92% of the people in the UAE.

It can be a challenge to get started with social media marketing, particularly if you don't know what you are doing. Fortunately, there are tons of resources out there to help. Here's a sampling of what you can do to get started….

1. Choose a social network to focus on. What's best for your business? Pay attention to what social networks your potential customers are on and go where they are. For example, if you have a clothing line, it may make sense to try Instagram or Pinterest before Facebook or Twitter. Don't spread yourself too thin by trying too many different networks at once!
2. Create a company page for each social media site you want to use. Don't use personal accounts to promote your business. It may be tempting, but you don't want to risk damage to your real personal relationships with too much business promotion!
3. Make the most of your page descriptions and profile pages. Fill them out completely. Add customized images. Add relevant information to help people find you later when they're ready to buy from you or get help from you.

Social media marketing has exploded in recent years, and for good reason. It’s a way to reach the audiences you want through your favorite social platforms or apps like Facebook, Twitter, Instagram, and so many more. So while it’s easy to see how popular a platform is in the first few minutes of exploring it—shares, likes, mentions—it helps to know what the most successful marketing strategies are on each platform. Let’s take a look at some of the most popular strategies (and why they work) on the most popular social media platforms.

Facebook:

Facebook is great for custom audiences and shares. Custom audiences are anywhere from 7,000 to 100,000 people, depending on your target demographic; these are customers or followers who have shown interest in your product or brand.

Instagram:
Instagram is a platform where you can create and curate content. The audience on Instagram is very engaged, so it’s a great place to share content.

Twitter:

Twitter is great for live-streaming videos and converting followers into customers. People like to engage with these live streams, which is why they are so popular. People will share live-streamed videos of their product launches, how-to videos, or other videos that catch their attention.

LinkedIn:

LinkedIn is a great place to post job or internship opportunities, as well as the content. LinkedIn has a higher concentration of active users than other social platforms, so it’s a great place to get your message out. You can also use LinkedIn to prospect for new business leads.

Pinterest:
Pinterest is a very visual platform; it’s where you can post pins of your products and photos that bring people back to your site. You can also post images for tutorials, articles, and other content that will keep engagement up with your social media presence.

Snapchat’s new features make it a great marketing tool. The audience is engaged, so you can post information during your product launch or how-to videos to get people interested in your company. You can even use the new Snapchat Map feature to get the attention of people who are nearby and interested in your products or brand.

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