Social media marketing has exploded in recent years, and for good reason. It’s a way to reach the audiences you want through your favorite social platforms or apps like Facebook, Twitter, Instagram, and so many more. So while it’s easy to see how popular a platform is in the first few minutes of exploring it—shares, likes, mentions—it helps to know what the most successful marketing strategies are on each platform. Let’s take a look at some of the most popular strategies (and why they work) on the most popular social media platforms.
Facebook is great for custom audiences and shares. Custom audiences are anywhere from 7,000 to 100,000 people, depending on your target demographic; these are customers or followers who have shown interest in your product or brand.
Instagram is a platform where you can create and curate content. The audience on Instagram is very engaged, so it’s a great place to share content.
Twitter is great for live-streaming videos and converting followers into customers. People like to engage with these live streams, which is why they are so popular. People will share live-streamed videos of their product launches, how-to videos, or other videos that catch their attention.
LinkedIn is a great place to post job or internship opportunities, as well as the content. LinkedIn has a higher concentration of active users than other social platforms, so it’s a great place to get your message out. You can also use LinkedIn to prospect for new business leads.
Pinterest is a very visual platform; it’s where you can post pins of your products and photos that bring people back to your site. You can also post images for tutorials, articles, and other content that will keep engagement up with your social media presence.
Snapchat’s new features make it a great marketing tool. The audience is engaged, so you can post information during your product launch or how-to videos to get people interested in your company. You can even use the new Snapchat Map feature to get the attention of people who are nearby and interested in your products or brand.